As a driver, it is your responsibility to stay focussed on the road ahead of you and not allow yourself to become distracted. As a manager in charge of a fleet of drivers, it is your job to make sure that your team stays focussed and avoids distractions. This can be difficult, but it is imperative for the success of your company.

Distracted driving can lead to inefficiency, lateness, collisions, and a significant loss of profit due to repairs, legal fees, and insurance. To instill focussed and attentive driving in your employees, you must first understand the most common driver distractions and how best to combat them.

Cell Phones

Cell phones are the biggest and most obvious source of distraction for drivers. In many jurisdictions, it is against the law to use your mobile phone while driving. Calling somebody is bad enough, but texting while driving makes you 23 times likelier to become involved in a collision. These numbers are staggering and it is why you should have all your drivers pledge to forego using their phones while driving.

You can have them sign pledges to keep their phones in the glove box and there are even technological solutions available that prevent phones from working while the vehicle is moving.


According to the National Highway Traffic Safety Administration (NHTSA), eating while driving increases crash-risk by 80%. Coffee is one of the worst offenders, as its popularity and temperature have led to many distracted drivers swerving into traffic. Make sure to give your drivers ample time to eat their meals and have them vow not to eat while in the vehicle.


Driving while drowsy can lead to incredibly distracted drivers. Underline the importance of getting a good night’s rest before coming into work. Sleepy drivers have a slower reaction time and can lose focus. This can result in annoying mistakes such as missing exits and turn offs or it can even lead to catastrophic collisions.

In-vehicle entertainment

According to the NHTSA, one should not perform a task, such as radio tuning or adjusting climate controls, for more than 12 seconds while driving. Tell your drivers to make sure that they are tuned to the station they like and have set their climate controls before they begin their trip.

Distracted driving can be managed and reduced, so that you can rest assured that our drivers are being responsible on the road. Contact our team of specialists for more advice and information.